Dulux's energy saving claims 'dodgy'

The ACCC allege that Dulux made false, misleading or deceptive claims in relation to a roof and outdoor paint purporting to ease the pain of energy costs. Source: Supplied

A TOP-selling paint company is accused of using flaky claims about cutting energy bills for consumers by cooling temperatures in the home.

The nation's consumer cop has lashed out at DuluxGroup Australia over allegedly dodgy advertising for a roof and outdoor paint purporting to ease the pain of energy costs.

Documents lodged with the Federal Court in Western Australia allege that Dulux made false, misleading or deceptive claims by falsely representing that, when compared to standard paint of the same colour:

DULUX InfraCOOL roof paint can and will reduce the interior temperature of the living zones of a house by 10C, and significantly reduce energy consumption costs and the carbon footprint of homes.

DULUX Weathershield Heat Reflect exterior wall paint can and will reduce the surface temperature of the external walls by up to 15C, and significantly reduce indoor temperature; and significantly reduce energy costs".

The ACCC alleges that Dulux did not have reasonable grounds to make these representations on its website, Facebook page, print and television advertisements, pamphlets, colour cards and the paint tins themselves.

"The ACCC believes Dulux has a corporate responsibility to make sure any claims it makes are accurate and backed by adequate scientific and/or technical evidence," ACCC chairman Rod Sims said.

"This is especially so in relation to energy use claims given widespread consumer concern about the rapid increase in Australia's electricity prices."

Mr Sims said businesses had a responsibility to ensure that accurate information is given to consumers about the performance characteristics and benefits of their products, particularly when they were charged a premium to buy products promoted as delivering particular benefits.

The ACCC alleges that Dulux contravened the Australian Consumer Law and Trade Practices Act.

It is seeking declarations, injunctions restraining future behaviour, corrective notices, consumer redress and penalties and costs.

The matter is set down for a scheduling conference on February 5 next year.

Dulux this afternoon released a statement saying it took the matters seriously.

"We are currently reviewing the allegations and will respond in due course,'' a spokeswoman said.   

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