Falcon and Commodore 'gone by 2016'

Written By Unknown on Kamis, 17 Januari 2013 | 00.04

The 2012 Holden Commodore LPG Berlina. Source: Supplied

  • Holden will continue to manufacture cars to at least 2022
  • Ford likely to shut its factories by the end of 2016
  • Holden reviewing small- and medium-car plans, considering SUV
  • The Punch: A race to the finish?

THE clash of the titans is over. Ford's Falcon and Holden's Commodore will likely be phased out within months of each other in 2016.

Ford has said for some time the future of the Falcon and its Broadmeadows manufacturing facility are not guaranteed beyond the end of 2016. Overnight at the Detroit motor show, Holden inadvertently confirmed the Commodore's run is due to come to an end about the same time.

The moves will mark the end of an iconic battle that has lasted more than half a century

The revelation comes a day after Holden admitted that the jobs of the 320 workers at its Port Melbourne V6 engine plant are in jeopardy beyond the end of 2016 as car buyers around the world shift to four-cylinder cars.

In an interview with Australian journalists the boss of Holden Mike Devereux said: "VF (Commodore) will run through to the end of 2016. We have a current plan to put a second (vehicle type) into the plant before 2017."

Send us pictures of your favourite Falcon or Commodore

News Limited understands Holden has started plans to build a medium-size, four-cylinder, front-drive car alongside the next generation Holden Cruze from 2017.

But given the continuing strong growth in sales of SUVs, which are now the second biggest market in Australia, Holden said it may re-evaluate its position.

"We have a plan that we signed with the government of Australia that does define two architectures (vehicle types). Could we change the second one if things continue to change? Yes we could."

But Devereux would not confirm or speculate on what the second vehicle would be alongside the Cruze.

"VF (Commodore) will run into 2016 and if I had my druthers, I wouldn't want anyone knowing or having an inkling over what that second architecture was until almost the end of VF production," he said.He said the contract that Holden signed with the government in April 2012 could be amended to build another type of car - providing it meant it would sell in higher numbers.

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"If we did change what we're going to build the only reason we'd be changing it is because we thought we could (sell) more," Devereux said. "I think the Prime Minister and the Industry Minister of Australia, if we had a better plan, would certainly want to look at a better plan."

This classic car ad celebrates all that is Australian according to Holden; football, meat pies, kangaroos and Holden cars!

Devereux said Holden was re-evaluating SUVs after their record growth last year; they now represent about one-third of new-car sales - but, significantly, none are among the top 10 sellers.

"We're taking a look at and making sure we don't make the wrong decision," Devereux said. "(But) there is not an intention to change.

"If you asked me a year ago if (sales of) SUVs would go up 27 per cent, I would have been surprised by that level of growth. But the challenge with an SUV is that there are so many of them."

He said Holden had to pick "two winners". "They've got to be Top 10. There isn't any room to pick an entry that isn't a top-selling, well-loved vehicle in Australia. It's high stakes no question."

The 2012 Ford Falcon Ecoboost sedan.

There may be one silver lining on Holden's cloud. If the Australian dollar weakens and demand for the Holden-made US police car increases, it has room at the factory to continue to build the Caprice limousine and Holden Commodore ute alongside the two other models.

But Holden says it has not yet explored this option and it is not part of the current plan.

Ford has not revealed its plans beyond 2016 however it has all but run out of options.

It has already ruled out a small car, an SUV and a ute - vehicles which would compete in the three biggest market segments in Australia, but come to Ford from factories in Thailand.

Classic Aussie commercial for the classic Aussie car- the Ford Falcon

Another type of locally made Ford vehicle that could be exported is highly unlikely given the sustained strength of the Australian dollar.

Parts suppliers in Australia believe Ford will close its manufacturing operations at the end of 2016 because they have not been asked to quote on future models.

Late last year Ford shut three long-standing factories in the United Kingdom and Europe as it matches falling demand there. It also shed thousands of jobs and up to 17 factories in the United States after the Great Financial Crisis.

In 2012 - a record sales year - Ford Australia produced its lowest annual output since Broadmeadows opened in 1960.

Holden and Ford fans fly the flags for their cultural icons at Bathurst. Picture: Brad Hunter

V8 Supercar fans fear not. The racing series changed its rules from this year to allow any sedan to compete, even if it is not available in showrooms with a V8 engine, or even sold as a rear-wheel-drive car.

The "silhouette" formula that has been adopted means that the racing mechanicals are identical but the cars run different bodies, as in the US Nascar series.

Nissan has joined the V8 Supercar series this year even though the sedan it sells in showrooms in a V6 front-drive car.

Ford and Holden may continue to race sedans in V8 Supercars beyond 2016, even if they're not Falcons or Commodores.
 

This reporter is on Twitter: @JoshuaDowling

2012 Holden Cruze SRi-V hatch.


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